Nooria, a Swiss-born micro-nutrition brand, officially launches in the UAE with a bold new approach to daily supplements. Expertly crafted by Swiss scientists and nutritionists, Nooria introduces a new generation of balanced formulas designed to support energy, performance, and daily balance, while eliminating the risk of misuse or unnecessary intake. The debut also unveils the UAE’s first Swiss Halal-certified collagen, an innovation that meets the region’s growing demands for smart health solutions.
Rooted in the Swiss legacy of scientific precision and quality, Nooria’s micronutrition system is customizable, offering a wide spectrum of targeted programs to fit a variety of lifestyles and individual needs. These include, but are not limited to, Energy, Focus, Balance, Longevity, Beauty, and Performance. Each regimen begins with a two-week foundational phase using Purifoor, a formulated complex that supports natural liver enzyme systems, enhancing the body’s ability to absorb the supplements that follow.
Users then transition into their personalized programs through a selection of Formulas (single-serving sticks) and Blends(multi-ingredient pouches), including: Contoor, Performoor, Restoor, Sublimoor, Siloor, Evenoor, Metanoor, Juvenoor, Noxoor, Staminoor, and Focusoor. Each product contains between 9 to 23 micronutrients that are scientifically calibrated to work synergistically, maximizing function while avoiding overdose or misuse.
Every ingredient used in Nooria’s products is selected for purity, traceability, and documented efficacy. Highlights include: Collagen peptides, which supports connective tissue regeneration, improves skin elasticity by over 15% and hydration by ~30%, reduces skin roughness, and shows positive effects on metabolic functions such as insulin regulation and blood pressure. Pycnogenol®,the most clinically studied (more than 140 studies) plant extract from maritime pine bark, known for its antioxidant activity and multiple skin, vascular, and cognitive benefits. Cynatine® HNS (clinically proven creatine from sheep’s wool) , recognized for enhancing hair strength, shine, and elasticity; Omegia®, Unique mix of Omega 3-6-7-9 along with essential antioxidants as beta-carotene, vitamin E, It’s Halal certified and clinically proven for improvement of skin hydration, elasticity, and reduce signs of aging; Inavea™, (prebiotic fiber from Acacia and polyphenols from cinnamon) known for its gut-supporting prebiotic effects and antioxidant capacity; and Lycobeads™,(clinically proven natural tomato lycopene) proven to support cellular wellness, immunity, bone health, heart health, eye health and skin health.
Sustainability is deeply embedded in Nooria’s manufacturing process. All products are created and produced in ISO certified facilities in Switzerland, where energy-efficient methods and waste-minimization strategies are implemented. Nooria selects its suppliers locally, based on sustainable and ethical standards, with full traceability across every ingredient used. One Nooria product has the potential to replace between 10 to 20 conventional supplements, streamlining consumption while reducing packaging waste and excess production.
Inclusivity is also a core focus. Most products are vegan, and all are free from gluten, lactose, nuts, and GMOs. Where animal-based ingredients are used, they are Halal-certified; all other ingredients are Halal-compliant. Designed with convenience in mind, each pouch replaces multiple single-ingredient supplements. The sleek and travel-friendly packaging makes it easy to stay consistent with your daily routine whether at home or on the go.
With its entry into the UAE market, Nooria introduces a new benchmark in the supplement space, one that merges precision, convenience, and innovation. By placing scientific integrity and user well-being at the forefront, Nooria empowers individuals to take control of their health with clarity, confidence, and care.
For more information on the products and programs, please visit nooria-swiss.com.
