Meraas has announced the official opening of Beverly Hills Sunset Surgery Center International (BHSSCI), to bring to the UAE some of the world’s most celebrated names and faces in comprehensive plastic and aesthetic surgery.
Located at Valiant Clinic, Meraas’ premium multi-specialty clinic in City Walk, BHSSCI aims to welcome sophisticated and trend-focused individuals in the region and beyond. It brings to the region a hand-picked team of the Center’s 25+ elite and passionate physicians.
The Dubai facility will be led by Dr. David Matlock, MD, MBA, President, CEO & Chief Medical Officer at BHSSCI, California, and Head of Panel, Dubai, alongside high-profile surgeons including Dr. Andrew Ordon, a long-time co-host of the popular Emmy Award-winning talk show The Doctors; Dr. Raj Kanodia, Beverly Hills #1 rhinoplasty surgeon; Dr. Warren Lent, whose expertise has been broadcast on shows such as Dateline, Good Day LA and Extra, and many more.
A first-of-its-kind premium plastic surgery facility managed by celebrity doctors, BHSSCI aims to bring the highest quality services to the region’s most discerning modern clientele. The Center will leverage Valiant Clinic’s superior infrastructure and state-of-the-art facilities in addition to its unmatched concierge services to guarantee a bespoke VIP experience for every client.
The services offered fall under three main verticals: plastic surgery procedures including liposuction, tummy tucks, fat grafting, implant removal and replacement, cosmetic dentistry services such as Hollywood smile, composite restorations, zirconia and ceramic implants, bridges and crowns, and specialised cosmetic dermatology treatments for acne, cool sculpting, micro needling, scar correction and dermal fillers, amongst others.
According to PwC, the UAE’s aesthetic care market is forecasted to reach AED 1.5 billion by 2021, while the country’s female high-end aesthetic care is expected to grow 23.1 percent between 2016-2021.
Hair removal, Botox, facial treatments and fillers are among the most in-demand non-invasive procedures, while liposuction, rhinoplasty, abdominoplasty and female physical enhancement are the most sought after invasive procedures.
Remarking on changing regional trends, Dr. Marc Ruemmler, General Manager of Valiant Clinic said: “The MENA region has experienced significant growth in demand, with long-term historical trends for aesthetics resulting in an increased acceptance of cosmetic procedures. Medical tourists who seek plastic surgery services find Dubai’s unmatched technology, safety and convenience, along with its position as a leisure destination, attractive. The strategic location of the city, moreover, makes it accessible to clients from other countries in the GCC and greater MENA region, as well as those from Europe and Asia.
“At Valiant Clinic, our focus has always been to provide comprehensive, top in class health and wellness services in an environment of utmost luxury and care. We believe that our state of the art facility in Dubai will be an ideal platform for BHSSCI’s star doctors to bring their experience and expertise to the region’s most exacting trendsetters.”
Drawing on his extensive experience as a cosmetic surgeon to some of the world’s most popular celebrities, Dr. Matlock said: “Plastic Surgical procedures such as general plastic, head and neck facial plastic, cosmetic gynaecology, dermatology, and cosmetic dentistry are highly popular among aesthetes in pursuit of physical perfection. Undergoing cosmetic surgery is not something patients are ashamed of anymore, it has become a sign of beauty, power, success, health and youth. Societies too have become more comfortable with plastic surgery as they view it as a part of self-improvement.”
Meraas’ Valiant Clinic, where BHSSCI has launched its Dubai practice, is located at City Walk, a design-inspired lifestyle destination by Meraas. A one of its kind, multi-specialty outpatient clinic offering world class diagnostic and wellness services, Valiant Clinic’s physicians and allied health professionals provide evidence-based care that conforms to international standards of excellence. The clinic endorses transparent, collaborative and standardised processes and systems from diagnosis to discharge, including premium post-procedural and concierge services in a top-in-class, 5-star customer atmosphere.
